Reconnect with the NEW Internet Explorer

I saw this Internet Explorer advertisement in my Advertising class last week and instantly thought of our Internet Studies class.

The video demonstrates many of the things that all of us kids from the 90's can relate to, referencing snap bracelets, YoYos, floppy disks, The Oregon Trail video game, Gigapets, troll dolls, Hungry Hungry hippos, Lunchables, portable cassette players, water guns, high top shoes, bowl haircuts, and chains on our pants.

The advertisement is very reminiscent of our childhood, and the music playing in the background makes the viewer root for Internet Explorer to make a comeback. Internet Explorer does a good job acknowledging the fact that when it was introduced back in the 90's it was a child just like us, and now that time has passed, it has changed and matured, and we should be willing to give it another chance.

At the very end of the ad, it says, "You grew up, so did we." and then the words, "Reconnect with the NEW Internet Explorer" pop onto the screen. I thought this was a very powerful ad because it really does tug at the heart strings of us who grew up alongside Internet Explorer in the 90's. I even downloaded Internet Explorer onto my computer because after viewing this commercial, I felt the need to at least give the site another chance.